ebooks Viral Marketing

Viral Marketing with eBooks

Rather than asking the question: How can we market ebooks? I’m going to discuss using ebooks as a marketing tool. Sometimes an ebook can be more valuable when it is given away. If you need to promote your brand or your business products and services, free ebooks can be very costs-effective advertising. Any book, product, or business, can be promoted with free ebooks or eguides.

The method is called “viral marketing.” In the case of ebooks, an author, publisher, or business, creates an ebook or eguide that contains within it a brand and/or product. People download the ebook from the sponsor website or social media profile and pass it along to others.

eGuide Design example
This weight loss eguide contains lots of practical information—tips, instructions, shopping lists, and recipes.

The key to successful viral marketing with ebooks is to be sure that the ebooks offer readers something of value, such as useful information or instruction. If it is creative, well-designed, clearly written, or even humorous, people are more likely to share it. The more the ebook is shared, the more people get to know your business’s products and services. Ultimately, ebooks can help you build your brand and expand your audience.

ebooks ehanced PDF format Publishing Viral Marketing

Selling eBooks Without DRM

When you sell your ebooks through online retailers such as Amazon, Barns & Noble, or Apple iBooks, a percentage of what you make goes to pay for the Digital Rights Management (DRM) and tech support they provide.

Would you pay for an ebook if a pirated copy was available?
DRM - Digital Rights Management ebooks ePub format Kindle Mobi Format Publishing

Monetize Your eBooks with DRM

Just as software companies want to protect their intellectual property and monitize it, many authors want to do the same. To make this possible, online retailers, such as Amazon, Apple, and Barn & Noble, have created DRM (Digital Right Management) software that allows readers to buy and transfer ebooks from the internet to special devices or to desktops that run their software.

Print and ebook version
Books by authors, such as this book by Evan Howard, are sold online using Digital Right Management (DRM) software that allows retailers to sell and distribute ebooks while protecting the publisher’s distribution license.

While some people point out that this software can be hacked, most consumers use the software legally and authors are able to receive a royalty payment for their work. And some authors have done very well making money from ebooks.

ebook marketing ebooks ehanced PDF format Publishing Viral Marketing

PDF eBooks and How to Use Them

Enhanced PDF eBooks and How to Use Them

Enhanced PDF design for marketing brochure
The PDF easily captures and preserves the greatest range of design and layout capabilities.

The term PDF stands for Portable Document Format. It is a file format that captures all the elements of a digital document so that you can view it, navigate it, print it, and easily share it online. Many software programs allow you to convert files into PDFs, such as Microsoft Word, Adobe Acrobat, Apple Text Edit, and many others.

A book that has been beautifully designed for print can be saved as a PDF, and the PDF will—if created correctly—preserve all the book’s features exactly as they are. In many ways, such PDFs are a type of eBook, and the most economical type to create, provided the print book already exists.

ebooks ePub format Kindle Mobi Format Publishing

ePub and Mobi eBooks

ebook and prin edition of Brenda Dickson's Memoir
eBooks can be purchased and downloaded immediately, eliminating the need to wait for a book to be shipped by post.

The two most popular ebook formats used by publishers and online retailers are ePub and Mobi. Because some retailers carry only ePub ebooks and others carry only Mobi, most publisher will publish two ebook editions, one for ePub and one for Mobi. Both of these formats offer essentially the same appearance and functionality.

Both formats allow the book page to take the shape and size of whatever screen they are displayed on. Likewise the type can be scaled by the reader to suit personal preferences. These two features enable ePubs and Mobis to be read confortably on numerous devices including cell phones.

Content Management ebooks Publishing

Reasons to Offer Both Print and eBook Editions

While there are many advantages to ebooks, e-editions do have disadvantages. Many readers are aware of these disadvantages, so they prefer print books. If you only offer e-editions, you loose a segment of the book-buying public.

The disadvantages of ebooks include a loss of reader privacy. One of the largest ebook retailers, for example, uses its devices to track everything about ebook readers—the readers’ identities, what they purchase, what pages they read, how long they spend reading a page, whether they finish reading the book, what parts of the book they highlight, etc.

While retailers can use e-reader software to keeps an amazingly close eye on a readers’ preferences and reading activities, people near the reader often can’t see what he or she is reading. There’s no visible cover for bystanders to recognize. This eliminates an important role books traditional play as conversation openers in social settings and relationships. Ebooks tend to go unobserved, because they are hidden away on electronic devices.