Rather than asking the question: How can we market ebooks? I’m going to discuss using ebooks as a marketing tool. Sometimes an ebook can be more valuable when it is given away. If you need to promote your brand or your business products and services, free ebooks can be very costs-effective advertising. Any book, product, or business, can be promoted with free ebooks or eguides.
The method is called “viral marketing.” In the case of ebooks, an author, publisher, or business, creates an ebook or eguide that contains within it a brand and/or product. People download the ebook from the sponsor website or social media profile and pass it along to others.
The key to successful viral marketing with ebooks is to be sure that the ebooks offer readers something of value, such as useful information or instruction. If it is creative, well-designed, clearly written, or even humorous, people are more likely to share it. The more the ebook is shared, the more people get to know your business’s products and services. Ultimately, ebooks can help you build your brand and expand your audience.