Volume 2 in our new free ebook series Market Yourself with eBooks is now available.
Like volume 1, you can get it for free now and you don’t have to give your email address or fill in an opt-in form. Just click and download. Share the link with whoever you think will be interested.
Volume 1 explains the concept of publishing as a form of content marketing. Volume 2 shares six features of great ebook for marketing purposes. This information is useful to anyone developing a content marketing campaign, especially for business professionals who can benefit from an ebook strategy.
Take a look at our new free ebook series Market Yourself with eBooks. Get it for free—you don’t have to give your email address or fill in an opt-in form. Just click and download. Share the link with whoever you think will be interested.
Volume 1 explains the concept of publishing as a form of content marketing. This is useful especially for business professionals who want increased credibility and speaking engagements. It includes ten ideas for how to market yourself or your business with ebooks.
Rather than asking the question: How can we market ebooks? I’m going to discuss using ebooks as a marketing tool. Sometimes an ebook can be more valuable when it is given away. If you need to promote your brand or your business products and services, free ebooks can be very costs-effective advertising. Any book, product, or business, can be promoted with free ebooks or eguides.
The method is called “viral marketing.” In the case of ebooks, an author, publisher, or business, creates an ebook or eguide that contains within it a brand and/or product. People download the ebook from the sponsor website or social media profile and pass it along to others.
The key to successful viral marketing with ebooks is to be sure that the ebooks offer readers something of value, such as useful information or instruction. If it is creative, well-designed, clearly written, or even humorous, people are more likely to share it. The more the ebook is shared, the more people get to know your business’s products and services. Ultimately, ebooks can help you build your brand and expand your audience. Continue reading “Viral Marketing with eBooks”
When you sell your ebooks through online retailers such as Amazon, Barns & Noble, or Apple iBooks, a percentage of what you make goes to pay for the Digital Rights Management (DRM) and tech support they provide.
You may have wondered: Is there a way to get around reliance on these online retailers, and more important, to keep viewers on your website and not send them somewhere else where you may loose their attention? Even with DRM, some authors have claimed that the number of pirated downloads exceeds what they sell through DRM. Even so, many authors do very well with DRM.
This is a fairly complex issue, so I’m only going to touch on the most basic points in this post.
Presently, there is no practical alternative to the DRM software offered by online retailers. The license for Adobe Content Server, for example, costs over $6000 USD to set up, and an annual year maintenance fee that runs around $1500 (used for PDFs and ePubs). This may work for very large publishers but not for small publishers.
So, what about just giving up DRM? Can you distribute ePubs, Mobi, and/or ePDFs ebooks directly from your own website without DRM software and still make money? The answer is: Yes, but there are risks. So why do it? Continue reading “Selling eBooks Without DRM”
The term PDF stands for Portable Document Format. It is a file format that captures all the elements of a digital document so that you can view it, navigate it, print it, and easily share it online. Many software programs allow you to convert files into PDFs, such as Microsoft Word, Adobe Acrobat, Apple Text Edit, and many others.
A book that has been beautifully designed for print can be saved as a PDF, and the PDF will—if created correctly—preserve all the book’s features exactly as they are. In many ways, such PDFs are a type of eBook, and the most economical type to create, provided the print book already exists. Continue reading “PDF eBooks and How to Use Them”