Reasons to Offer Both Print and eBook Editions

While there are many advantages to ebooks, e-editions do have disadvantages. Many readers are aware of these disadvantages, so they prefer print books. If you only offer e-editions, you loose a segment of the book-buying public.

The disadvantages of ebooks include a loss of reader privacy. One of the largest ebook retailers, for example, uses its devices to track everything about ebook readers—the readers’ identities, what they purchase, what pages they read, how long they spend reading a page, whether they finish reading the book, what parts of the book they highlight, etc.

While retailers can use e-reader software to keeps an amazingly close eye on a readers’ preferences and reading activities, people near the reader often can’t see what he or she is reading. There’s no visible cover for bystanders to recognize. This eliminates an important role books traditional play as conversation openers in social settings and relationships. Ebooks tend to go unobserved, because they are hidden away on electronic devices. Continue reading “Reasons to Offer Both Print and eBook Editions”

eBook Content Management Strategies

The decision to publish both a print edition and an ebook edition is a content management strategy. Readers have different buying preferences. Some readers like printed books and others like ebooks, and some even want both. Some people want to read ebooks on tablets, some want to use phones, some use particular brands of e-reading devices. As a publisher of content, you must decide if you want to reach some or all these categories of readers. That decision is your strategy and different goals sometimes require different approaches for how the content is prepared.

ebook strategies
To save costs, the printed edition can be B&W, while the ebook is full color.

For example, you may decide to offer a black and white print edition of a book to save money on print, but then offer a color ebook edition. In the planning stage the source file needs to be prepared in color and then converted to black and white. Continue reading “eBook Content Management Strategies”