The decision to publish both a print edition and an ebook edition is a content management strategy. Readers have different buying preferences. Some readers like printed books and others like ebooks, and some even want both. Some people want to read ebooks on tablets, some want to use phones, some use particular brands of e-reading devices. As a publisher of content, you must decide if you want to reach some or all these categories of readers. That decision is your strategy and different goals sometimes require different approaches for how the content is prepared.
For example, you may decide to offer a black and white print edition of a book to save money on print, but then offer a color ebook edition. In the planning stage the source file needs to be prepared in color and then converted to black and white.
