There are a lot of reasons I love cookbooks. Each one is its own special focus in the world of cuisine, a filter that allows me to discover something new and interesting. The good ones have carefully selected, edited, tested, and illustrated recipes.
Caroline Hale’s book, Live Simply Plant Based is such a book—hundreds of recipes, especially appealing to anyone looking for an all vegan, all gluten-free experience. Aside from being a book designer and publishing consultant, I’m an incurable foodie always on the lookout for new recipes and cuisine. For me, one of the points of traveling is to discover and enjoy new foods. Even in my own home city, I can’t resist searching the Mediterranean, Indian, Asian, and Mexican grocery stores for something new to try.So I was very happy to be able to help Caroline Hale put together the Live Simply Plant Based book project. While this is a vegan recipe book, it is much more than recipes. Even if you’re not interested in a vegan diet it is easy to see that this book is beautiful.
The recipe book market is super competitive. There’s always a lot of nice cookbooks coming out.
So I was pleased that Hale was receptive to my recommendations to make sure this turned out top quality. My recommendations included hiring a skilled food photographer that could capture her recipes beautifully. Food photography is in a special category of difficulty best left to someone with experience. Continue reading “How to Create a Competitive Cookbook”
One of my recent book design projects is Navigating Change (Flame Lantern Press). This was a fun project and it was a great pleasure to work with the author, Christine Warren. This book, as I will show, illustrates some important things to consider when designing a book.
Christine is a presenter of transformational workshops, a consultant, life coach, and speaker. Her book brings together teachings, stories, and tools to help people move through life’s changes or transitions. In her words, the goal is to help people move through “life transitions with magnificence.”
Her book shares the principles and practices found in her workshops. Her presentation is divided into four phases represented by the four points of the compass in this diagram.
Scenic Fit San Francisco is one of the most interesting and fun recent book design and production projects to come through the office of Design For Books. If you are contemplating creating a “how-to” or self-help book on any topic, this book is an excellent example of how it is done. Scenic Fit San Francisco is the vision of Tracy Hicks, a super-fit trail runner, mountain biker, and above all, expert personal instructor with over a decade of experience instructing outdoor workouts for groups.
People always say that if you want to be a good writer, write about what you know. That Tracy has done. Her book is a perfect combination of her passion for fitness and her brilliant vision for how to help others get fit and stay fit. San Francisco is her home where she leads workout classes in beautiful scenic locations. This book made me quit my gym membership. Exercising outside is way more motivational. Tracy shows the way to making fitness part of a quality lifestyle experience.
Her book is an easy-to-use resource for both long-time locals and visiting tourists who want to stay fit while exploring the city. There are workouts on beaches, in wooded parks, incredibly beautiful gardens, and historical locations. Just following these workouts will help you discover some of the best locations and views in San Francisco. Continue reading “Recent Book Design Projects: A Book for Fitness and Inspiration”
Pacific Northwest Wildlife is another interesting self-publishing success story. I met the author and photographer, Aaron Baggenstos, at Nisqually National Wildlife Refuge. I was there because of my son, Lorenzo is also wildlife photographer.
As I got to know Aaron, I learned he was transitioning to a new career as a photographer. Making a living as a photographer is a hard thing to do, and I was skeptical that Aaron could sell enough photography. But his vision included the idea of leading wildlife and photography tours. For that I thought, he certainly had the right personality and skills, and I knew I could help him. A beautiful coffee-table wildlife photography book would be a great marketing and promotional tool for letting people know about his skills and talents. Continue reading “Self-Publishing Success Story: Pacific Northwest Wildlife”
One of the great things about my job is that I get to work with decision-makers and experts in a variety of fields, people who make a positive difference in the lives of others or who are on their way to becoming influential. Jackie Brewton is one of those accomplished people—she is the go-to person for people and institutions who need a motivational speaker and teen relationship expert.
If you’re a teen or a parent of teens like me, her book, 7 Secrets Guys Will Never Tell You: A Teen Girl’s Guide on Love, Sex, and Relationships has obvious value.
When I got the call from Jackie, she had already worked with a designer on the cover, but the production values were lacking. This seems to be happening to a lot of authors. In the last two years, I have seen an increase in calls from people who have hired designers who, it turns out, could not complete the project in a satisfactory way or who have simply gone missing before the job was finished. Continue reading “Self-Publishing Success Stories: 7 Secrets Guys Will Never Tell You”
Volume 2 in our new free ebook series Market Yourself with eBooks is now available.
Like volume 1, you can get it for free now and you don’t have to give your email address or fill in an opt-in form. Just click and download. Share the link with whoever you think will be interested.
Volume 1 explains the concept of publishing as a form of content marketing. Volume 2 shares six features of great ebook for marketing purposes. This information is useful to anyone developing a content marketing campaign, especially for business professionals who can benefit from an ebook strategy.