Book Design Tips

Book design project: Navigating Change

One of my recent book design projects is Navigating Change (Flame Lantern Press). This was a fun project and it was a great pleasure to work with the author, Christine Warren. This book, as I will show, illustrates some important things to consider when designing a book.

Book cover design.
Book cover design and closeup of original illustrated cover art.

Christine is a presenter of transformational workshops, a consultant, life coach, and speaker. Her book brings together teachings, stories, and tools to help people move through life’s changes or transitions. In her words, the goal is to help people move through “life transitions with magnificence.”

Book cover design
Front cover of Navigating Change.

Her book shares the principles and practices found in her workshops. Her presentation is divided into four phases represented by the four points of the compass in this diagram.

Custom diagram design for book
Compass diagram created to represent the Four Phases of Change. The interior book design is coordinated with the cover design.

Put in the simplest way, two main concepts converge in Christine’s book—navigating and wisdom. Continue reading “Book Design Tips”

Recent Book Design Projects: A Book for Fitness and Inspiration

Scenic Fit San Francisco is one of the most interesting and fun recent book design and production projects to come through the office of Design For Books. If you are contemplating creating a “how-to” or self-help book on any topic, this book is an excellent example of how it is done. Scenic Fit San Francisco is the vision of Tracy Hicks, a super-fit trail runner, mountain biker, and above all, expert personal instructor with over a decade of experience instructing outdoor workouts for groups.

People always say that if you want to be a good writer, write about what you know. That Tracy has done. Her book is a perfect combination of her passion for fitness and her brilliant vision for how to help others get fit and stay fit. San Francisco is her home where she leads workout classes in beautiful scenic locations. This book made me quit my gym membership. Exercising outside is way more motivational. Tracy shows the way to making fitness part of a quality lifestyle experience.

Scenic Fit book cover design
Scenic Fit book cover. This is a full-color offset-printed paperback book.

Her book is an easy-to-use resource for both long-time locals and visiting tourists who want to stay fit while exploring the city. There are workouts on beaches, in wooded parks, incredibly beautiful gardens, and historical locations. Just following these workouts will help you discover some of the best locations and views in San Francisco. Continue reading “Recent Book Design Projects: A Book for Fitness and Inspiration”

Self-Publishing Success Story: Pacific Northwest Wildlife

Pacific Northwest Wildlife is another interesting self-publishing success story. I met the author and photographer, Aaron Baggenstos, at Nisqually National Wildlife Refuge. I was there because of my son, Lorenzo is also wildlife photographer.

Coffee table book design, book jacket design, photography book design, self-publishing
Jacket cover design for Pacific Northwest Wildlife
Nisqually National Wildlife Refuge
Aaron and Lorenzo at Nisqually National Wildlife Refuge

As I got to know Aaron, I learned he was transitioning to a new career as a photographer. Making a living as a photographer is a hard thing to do, and I was skeptical that Aaron could sell enough photography. But his vision included the idea of leading wildlife and photography tours. For that I thought, he certainly had the right personality and skills, and I knew I could help him. A beautiful coffee-table wildlife photography book would be a great marketing and promotional tool for letting people know about his skills and talents. Continue reading “Self-Publishing Success Story: Pacific Northwest Wildlife”

Self-Publishing Success Stories: 7 Secrets Guys Will Never Tell You

One of the great things about my job is that I get to work with decision-makers and experts in a variety of fields, people who make a positive difference in the lives of others or who are on their way to becoming influential. Jackie Brewton is one of those accomplished people—she is the go-to person for people and institutions who need a motivational speaker and teen relationship expert.

If you’re a teen or a parent of teens like me, her book, 7 Secrets Guys Will Never Tell You: A Teen Girl’s Guide on Love, Sex, and Relationships has obvious value.

2-color book design, book cover design, self-publishing
Copies of 7 Secrets Guys Will Never Tell You at the book launch.

When I got the call from Jackie, she had already worked with a designer on the cover, but the production values were lacking. This seems to be happening to a lot of authors. In the last two years, I have seen an increase in calls from people who have hired designers who, it turns out, could not complete the project in a satisfactory way or who have simply gone missing before the job was finished. Continue reading “Self-Publishing Success Stories: 7 Secrets Guys Will Never Tell You”

Market Yourself with eBooks: Volume 2 (Free ebook)

Market Yourself with eBooks: Volume 2

Volume 2 in our new free ebook series Market Yourself with eBooks is now available.

Like volume 1, you can get it for free now and you don’t have to give your email address or fill in an opt-in form. Just click and download. Share the link with whoever you think will be interested.

Volume 1 explains the concept of publishing as a form of content marketing. Volume 2 shares six features of great ebook for marketing purposes. This information is useful to anyone developing a content marketing campaign, especially for business professionals who can benefit from an ebook strategy.

Content marketing, ebook marketing strategy, content development, ebook design
Volume 2: Six Features of great eBook for Marketing Purposes

CLICK HERE TO GET YOUR COPY: Volume 2, Market Yourself with eBooks: Six Features of Great eBooks for Marketing Purposes

If you like it, let us know. If you would like an ebook for your business, give me (Michael) a call at 425-771-2905.

Don’t forget to subscribe to my blog and follow me on Twitter to get more publishing and content marketing tips.

 

Book project, Living Large in Small Spaces: The Cottages of Lake Worth

I love self-publishing success stories. Sometimes success comes just by chance and sometimes by thoughtful decisions and a commitment to quality. The book, Living Large in Small Spaces: The Cottages of Lake Worth is the latter case.

Cottages, Lake Worth, small homes, self-publishing, independent publishing, book design
Living Large in Small Spaces: The Cottages of Lake Worth. Front cover jacket. Under the jacket is an adhesive case with the same cover design and image.

I knew from the start I was working with smart people who had a brilliant idea and a lot of great content. Too often self-publishing authors are thinking “sell globally” on the Internet when, in fact, success is much easier when you start with “sell locally.” If you’re selling a coffee table book that is $32.95, like The Cottages of Lake Worth, direct sales for even a small print run of 3500 books, adds up to $115,325.

As Alex Shephard recently wrote in the New Republic, what sells books is discoverability. “Guiding audiences to a book is the key to successful bookselling. Word-of-mouth buzz can turn a book like The Girl On The Train into a cash cow, as can reviews and other media coverage…” Obviously, Word-of-mouth buzz is much easier to start locally than nationally or globally. That’s good to know, because it can steer many aspects of a book project.

The group behind The Cottages of Lake Worth book project were themselves cottage owners and an award-winning photographer, which is why there are so many excellent photos in the book. The book brings together popular topics that are of interest to audiences everywhere—inspiring cottage photography, garden design ideas, and solutions for living in small spaces. But getting almost instant success comes from having many local advocates, beneficiaries, and stakeholders such as the cottage owners featured in the book, the Cultural Council of Palm Beach County, and various supportive individuals and local businesses. There are also many local venues and opportunities for selling the book. So, not surprisingly, I received this email shortly after the book was published:

Hi, Michael—“Can you believe it, we are going for our second printing of our book? On Monday, the board gave a collective thumbs up for more books. . . . We are down to fewer than 150! Thank you again for making our book so, so successful!”

Cottages, Lake Worth, small homes, self-publishing, independent publishing, page design, book design
Chapter openers feature a custom sun and wave design.

Yes, I could definitely believe it. Their success had nothing to do with Amazon or national bookstores—which they didn’t use to sell the first print run. In fact, it was mostly word-of-mouth marketing and commitment to creating a quality product.

A big part of the book’s success comes from the creators’ decision to go beyond self-publishing. That started with creating their own publisher identity to become an independent publisher. They carried this through, following publisher best practices with the editing, design, branding, printing, and marketing strategy. They were receptive to professional guidance and made decisions guided by marketing ideas that you would expect from an acquisitions editor at an experienced publishing house. The result is a book that anyone would find interesting and enjoyable to look through. Not only does it not look “self-published,” it is easily competitive with the best books in its category.

“. . . it was wonderful that we chose to work with you after receiving a recommendation from mutual friends.  Our book has been a huge success and you are a great part of that success . . . People love it and smile when they look at it.  You were always available to talk to us and guide us through some important decisions . . . AND the book is beautiful, thanks to your design! We could not have asked for more . . . By the way, we are selling so fast that we are depleting our supply of hardbacks . . . We should have listened to you when you wanted us to print more! The Best to You.” —The Cottages of Lake Worth Book Committee

“Well, it seems we ALL did a great job on our book. The public loves it, and they are selling fast.” —Janice Snearer

Cottages, Lake Worth, small homes, self-publishing, independent publishing, book endpapers, spot varnish printing, book design
Flaps with spot vanish and custom endpapers.

Here’s a video that shows the spot varnish effect:

Cottages, Lake Worth, small homes, self-publishing, independent publishing, book design
Page spread design showing photo, caption, and lizard decorative element.
Publisher logo design, Cottages, Lake Worth, small homes, self-publishing, independent publishing, book design
Publisher logo design created for the Cottager Press

The photographer who created the photos in the book was kind enough to send me this nice endorsement:

“Michael Rohani . . . guided us through the production of the book . . . Without him, we are certain, that our book would not be the successful tribute to Lake Worth and its cottages. His sage advice saved us money and helped us make good decisions to ensure that we produced the most beautiful coffee table book our region has ever seen. In four months, we have sold 80% of our print run. I wish Michael could hear the wonderful comments from those viewing the book. He would hear praiseful words such as “wonderful,” “professional,” “gorgeous” and “spectacular.” We always say, “Well, the best decision we made was hiring Michael.” We appreciated his warm, patient and personal approach through the laborious process of getting our book to print. . . . He completed his tasks quickly and expertly, and our pages reflected his immense talents. We can’t recommend Michael Rohani more highly.”
—Taylor Jones, Photographer for Living Large in Small Spaces: The Cottages of Lake Worth

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