A Concise Guide to
Building a Publishing Brand
The way a book looks effects perceptions and the purchase decision. Advanced Book Design is for small publishers and self-publishering authors who want a concise introduction to how book—focusing on how design can help them succeed in publishing.
This book explains how design can
- add value to publications,
- create and increase publisher’s brand equity,
- extend a book’s life cycle, and
- help repurpose book content.
The texts of this book is based on a presentation Michael Rohani gave at the The Independent Book Publishers Association.